#1: More Links Indexed In Search Console
The internet is vast and Google only indexes an estimated 16% of the surface web. Superior quality and attention to detail in every backlink, blog post, or branded profile we build helps to ensure your links are worthy of being indexed.
Just think about citations and you’ll realize this is true. Low quality, mass produced citations from places such as Fiverr are rarely indexed, but if you hand build a citation, complete every field, add media, and ultimately add value to people who will one day find the citation in search results, well those quality citations will be indexed at a vastly higher rate.
Every web element in Google’s index costs them money. There are costs involved in servers, data centers, engineers, labor, and electricity, just like any business Google has overhead. Google’s very survival hinges on providing a quality service. And Google’s core service is web search. Google has a vested interest in delivering high-quality search results. So it only makes sense that Google needs to be selective in its index. It rewards quality and ignores spam. We understand this principle and it is at the heart of our link building strategy.
#2: Natural Link Velocity
It’s not 2012 and link blasts no longer work in tier 1 SEO. A link blast now has a better chance of a de-indexation than in any rank increase. Admittedly, few people will blast a money site anymore, but still they will buy a 100, 200, or 500 link packs for $5.00 and wonder why their rankings tanked. Don’t let yourself get caught up in that.
When links are hand-built naturally, they are slowly created over the course of a month. Slow-crafted with quality. Your site remains safe . Your links look natural. And because they are of the highest quality, easily indexed. And your site benefits from these powerful links. Dare we say…Domain Authority.
#3: Link Diversity
Websites that obtain brand and authority links tend to do so from diverse platforms. A mention on an edu blog, a profile on a gov directory, a listing on a media sharing site. These links appear natural to the search engine spiders as long as they follow our 2 previous rules: low velocity and quality appearance.
Suddenly, getting 100 edu links just doesn’t seem natural. Not only are these type of packages usually of inferior quality, but it’s just spammy. No real site is suddenly going to have 100 edu links or 50 gov links. It’s unnatural, it’s not diverse enough.
The best links are built across a range of platforms and appear to be natural brand mentions, not purchased link building packages. We disguise our SEO in plain sight, using common sense and our 4 rules of link building. And the results of these campaigns can be highly impactful.
#4: Mix Of Follow / No-Follow / Implied Links
Okay…before we cover the diversity of the rel attributes, let’s address what is obviously on your mind. Just what the heck is an implied link? Well, according to the patent filed by Google an implied link is a brand mention or citation:
“Links for the group can include express links, implied links, or both. An express link, e.g., a hyperlink, is a link that is included in a source resource that a user can follow to navigate to a target resource. An implied link is a reference to a target resource, e.g., a citation to the target resource, which is included in a source resource but is not an express link to the target resource. Thus, a resource in the group can be the target of an implied link without a user being able to navigate to the resource by following the implied link.” As you can see from a careful reading of the above link quality patent, not only are they evaluating links based on quality and diversity of platforms, but also on the diversity of rel attributes and anchor texts.