Set Up Keyword Tracking and Campaign Reporting
We track up to 5 main keywords and 20 Longtail and Buyer Intent Variations every month. You’ll get a private view key so you can log in anytime and see the site rankings.
We track the overall progress of our monthly campaign in our dashbaord. We use a dedicated Google Drive folder to store all of the monthly deliverables, reports and creatives. You will have shared access to all campaign files and reports. And as each month comes to an end we will send you a monthly summary of your campaign at a glance.
Google Data Studio Level 2 Report w/ 4 Goals
Our data analytics team is headed by an Analytics Certified Professional, Analytics Advanced Certified, and Analytics Power User Certified engineer with the skills needed to perform high-level analysis including things like funnel visualization, attribution modeling, and audience insights.
Stop paying monthly fees on your client reporting and you can instantly increase your margins on every campaign. On average, monthly reporting costs $120 per year for each client, but with our low, 1-time data studio set-up cost you can save more than 50% on the monthly recurring cost of client reporting.
Site Health Check and Technical Audit
We check for 404 errors, proper robots.txt, and XML sitemaps. We look at any 301, 302, and canonicalization issues. And finally, we do a broken link check.
Anchor Text and Semantic Audits
In order to create the best link building strategy, we first need to analyze the existing anchor text of the website. We compare the existing anchor text against the top competitor’s anchor text.
Next, we run a Competitor Analysis on your target pages and prepare an action plan on those pages.
Competitor Analysis
We look at the top ranking competitor for the keyword to get an insight into what Google Search is preferring to rank for that search term. We look at links, anchor text, semantic phrases, brand mentions and profiles, social media activity, and any paid promotion activities. Once we have a holistic view of what the number 1 competitor is doing we are equipped to begin our own optimization efforts.
Site-Level Optimization
This is the technical SEO and best practice site settings. Briefly, these tasks include Robots.txt File Update, Connect Google Search Console, Google Site Verification, install SEOPress Pro, No Index Author Archives, Sub Archives, and Tags and Submit Updated XML Site Map.
Page-Level Optimization
We perform an advanced on-page optimization for the target page. Tasks include Optimizing Title Tags, Metas, H1 and H2 Tags, Image Alt Text, Inner Linking Structure and Anchor Text, Outbound Link Structure and Anchor Text, Create and Validate Organizational Schema Script and Implement our page tuning action plan on one main targeted page.
Premium Content Upgrade
It takes more than the average copywriter to create relevant, quality content for a law firm. From website content to outreach articles, your brand’s message needs to always be accurately represented. We use experienced legal SEO copywriters to create well researched and written content for your campaign each month.
1k Legal Blog Post
One of the ways we use Premium Content for our law clients is through the creation and marketing of legal blog posts. We’ll research current industry trends, locally relevant news, and competitor content in order to determine topics and create a valuable piece of content for your site every month.
Write and Syndicate a Premium Press Release
This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Datafeatures services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.
Law Citations
As a local SEO agency, you know that citations are an important part of your strategy. We’ve found through numerous tests that niche specific citations can create additional industry relevance and authority. We’ll make sure that your client is listed in some of the top law firm directories available.
(5) Law Niche Network Sites w Tiered Links
The more niche relevancy we’re able to generate for your site, the easier you’ll be able to rank your client pages. Our team will create niche specific account hubs that can be used to post niche relevant content and link back to your business website using niche specific anchor text. This can help to drive both authority and niche relevancy back to your site and can be used to target multiple practice areas.
Legal Guest Post
Guest posting and outreach is a great way to bring in website traffic and brand recognition. And niche specific guest posts are that much more relevant and powerful when used with the correct SEO strategy. We include a monthly guest post on top legal blog sites that allow guest posting submissions. These submissions need to be even higher quality than a normal guest post, and are always written by our top tier writers.
Niche Link Placements (Entry Level: 5, Mid Level: 10, Elite Level: 15)
Each month we will acquire high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more posts, select our option of additional links for even more ranking boost.
Index Links
Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.